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5 Steps business owners can take to boost their social media literacy and boost business

I thought this extract from an article might be helpful in considering whether you need to get on board with the social media thing. 5 Steps business owners can take to boost their social media literacy and boost business: Understand that relationships with customers, staff, suppliers, distributors and other business contacts extend beyond the walls […]

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The external environment: Part 2

In part 1 we looked at the PESTLE model to understand the wider environment in which an organisation operates. In this article we’ll consider the near  or competitive environment, in which the organisation has to compete for business. This environment includes  present and potential competitors, suppliers and collaborators. These cannot be controlled directly by you, but […]

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The external environment: Part 1

In planning for future success, it’s important to consider your organisation within the context of a wider environment. It can be helpful to break this down into two levels: the near and far environments. This article explores the far environment. The six main external influences on organisations are represented by the acronym PESTLE which stands […]

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