Not a post-mortem, but a pre-mortem. I know this sounds morbid, but actually it’s a really powerful approach for taking a strategic view on your life and your business. Confronting Our Final Deadline | LinkedIn.
Do you have a marketing strategy? Or is it just a list of tactics? Even Inbound Marketing Won’t Work Without A Marketing Strategy.
Do you think planning is pointless in these times of uncertainty and rapid change? This may help you reconsider: Anti-Planning Zeitgeist: Embrace It at Your Peril | LDRLB.
Need to get your business into gear? Our Business Development Programme will help you to: set your direction: clarifying what you are aiming to achieve for yourself and for your business develop a routemap: agreeing what needs to be done to move your business forward, considering each aspect of the business including marketing, finance, operations, […]
In part 1 we looked at the PESTLE model to understand the wider environment in which an organisation operates. In this article we’ll consider the near or competitive environment, in which the organisation has to compete for business. This environment includes present and potential competitors, suppliers and collaborators. These cannot be controlled directly by you, but […]
In planning for future success, it’s important to consider your organisation within the context of a wider environment. It can be helpful to break this down into two levels: the near and far environments. This article explores the far environment. The six main external influences on organisations are represented by the acronym PESTLE which stands […]